11/22/2023 0 Comments Carto locationsGlobal Forest Watch (GFW) for instance is helping close the gap between available and useable location data. The value of location data as both David González CTO and founder of Vizzuality and Luan Jaupi Head of Information Technology and GIS at HALO Trust reminded us during an inspiring panel resides in its ability for environmental good. Needless to say both talks repeated the need to continue democratizing access to data. This sentiment was heard in keynotes from both Javier de la Torre who proclaimed 2017 to be “The Year of The Customer” for CARTO and Sergio Álvarez who mentioned upcoming product and design features that will help users work collaboratively with location data. Neither Uber nor Foursquare could exist without location data a reality causing many to declare that data is the new oil. Data might be a commodity but it is not oilĪs the demand for proprietary and third-party data grows it should be remembered that this market is based upon an entirely new business model. Telecommunication social and transactional data are great resources for businesses looking to expand as site-selection determinations can be made in regards to location of desired customer base. This increase in types of analysis has led to new ways of mapping areas based not on static census tracts but rather on communities determined by smaller data patterns.Įlena Alfaro Head of Data and Innovation at BBVA gave a presentation on urban analytics demonstrating how the location data from credit card purchases yielded valuable insights into customer’s banking needs that would not have been discovered using static zip codes. Traditional mapping boundaries are being redefined. Optimization inference and prediction Stuart explained are changing the ways in which businesses can locate opportunities. Inference: The aim of this analysis is to determine whether patterns within existing data are random or meaningfully related. Optimization: The aim of this analysis is to make system more efficient by studying the geospatial distribution of data. But Stuart Lynn Head of Research and Data at CARTO reminded conference participants of two other types of analysis that also help add value: Predictive analytics tends to dominate conversations regarding the value of data and for good reason. If you missed the conferences (or want to refresh your memory) here are just a few takeaways coming out of CARTO Locations. Team members partners and customers gave presentations illustrating location data in action in relation to some of the following tech topics: A central message emerged from everyone attending the conference: everyone has location data but not everyone has located location data’s value. For two days more than 250 leaders in Location Intelligence gathered at CARTO Locations in Madrid to share and learn new ways businesses are turning location data into outcomes.ĬARTO Locations our first customer-centric conference held last month showcased Location Intelligence in action.
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